Wed., 4/1/2026 |
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Ferndale Fog Reopens After Six-Month Renovation

The Ferndale Fog, a Main Street fixture for 22 years, reopened Thursday night with a renovated kitchen, expanded bar, and a line out the door.

4 min read Ferndale

The line started forming at 4:30, a full half hour before the doors opened. By five o’clock it stretched past the candy store, past the art gallery, and nearly to the corner of Ocean Avenue. People stood in the kind of thin, persistent drizzle that Ferndale specializes in, and nobody left.

The Ferndale Fog reopened Thursday evening after six months of renovation, and Main Street showed up like it was a homecoming.

Owner Jenny Alcazar stood inside the front door greeting people as they filed in. She was wearing the same green apron she’s worn behind the bar for two decades, and her eyes were red from either emotion or the onions being diced in the new kitchen. Probably both.

“I didn’t think it would be like this,” she said, looking at the crowd. “I mean, I hoped. But I didn’t think.”

What changed

The renovation, which began in late July, addressed problems that had been accumulating for years. The original kitchen hood system, installed when the building was converted from a hardware store in 2003, had failed its county inspection in June. The walk-in cooler was on its third compressor. The fryer venting was, in Alcazar’s words, “held together with hope and foil tape.”

Rather than patch it again, Alcazar shut down and gutted the kitchen entirely. New hood, new ventilation, new cooler, new prep stations, new tile. The dining room got fresh paint and lighting. The bar expanded by six seats, wrapping around the corner near the front window where the old jukebox used to sit.

The jukebox is gone. A few people noticed.

“I kept it for sentimental reasons for about fifteen years past when it made sense,” Alcazar said. “It ate quarters and played three songs. Time to let go.”

The total renovation cost came to $187,000, funded through a combination of personal savings, an SBA microloan, and what Alcazar described as “a lot of very patient conversations with the bank.” The project ran six weeks over schedule due to supply chain delays on the hood system, which was custom-fabricated in Oregon.

The menu

The new kitchen allowed Alcazar to expand the menu beyond the pub fare the Fog has been known for. Thursday’s soft opening featured the old standards (the Fog Burger, fish and chips, clam chowder) alongside new additions: a smoked tri-tip sandwich, a roasted beet salad, and pan-seared local rockfish with herb butter.

The chowder recipe hasn’t changed. Alcazar said changing it would be “a declaration of war against this town.”

Behind the bar, the tap list has grown from eight to fourteen handles. Local breweries hold eight of the fourteen spots, including Lost Coast, Eel River Brewing, and Redwood Curtain. Alcazar also added a small cocktail program, something the Fog has never had.

Bartender Michael Cuevas, who has worked at the Fog for nine years, mixed drinks with the careful concentration of someone who knows people are watching. “I’ve been practicing,” he said. “Jenny sent me to a two-day bartending class in Santa Rosa in November. I can make an Old Fashioned now. Don’t ask me for anything with more than four ingredients.”

The crowd

Thursday’s soft opening was technically friends-and-family, but in Ferndale, those categories overlap with “everyone.” By six o’clock, every table was full and the bar was three deep. The noise level was the good kind, the kind where you have to lean in to hear the person across from you.

Darlene and Pete Rossi, who live two blocks off Main Street, claimed a booth near the back. They’ve been eating at the Fog since it opened in 2003. “We came on opening night 22 years ago,” Darlene said. “We weren’t going to miss this one.”

Pete ordered the Fog Burger. Darlene got the rockfish. Both plates came back clean.

Ferndale city councilmember Joanne Santos stopped by around seven. She didn’t stay long but stood near the door for a few minutes, taking it in. “Every time a business closes on Main Street, people worry it won’t come back,” she said. “This one came back better.”

What it means

Ferndale’s Main Street runs about four blocks of active commercial frontage. The Fog is one of three sit-down restaurants in that stretch. When it closed in July, the gap was noticeable, both economically and socially. The Fog isn’t just where people eat. It’s where people run into each other.

Alcazar knows this. She felt the weight of it during the renovation, when people kept stopping her on the street to ask when she’d reopen. “Every single day,” she said. “At the post office, at the grocery store. ‘When’s the Fog coming back, Jenny?’”

It’s back. The kitchen smells like garlic and fryer oil and something herbal from the new menu. The bar has fourteen taps and a bartender who can make an Old Fashioned. The line out the door has mostly dissolved into the dining room, where the noise is warm and constant.

Jenny Alcazar poured herself a glass of something amber around eight o’clock. She leaned against the bar, watched the room, and didn’t say anything for a while.

She didn’t need to.

Dani Woodward · Community Reporter · All articles →