Nearly half of Los Angeles County residents named the Dodgers their favorite professional sports team, according to a Loyola Marymount University survey that polled fans across all 12 pro franchises competing for attention in the local market.

That number is worth sitting with. Twelve teams. One market. And the Dodgers are pulling close to 50 percent of it.

The survey asked L.A. County residents to pick a single favorite from the full roster of local professional franchises, and the results weren’t competitive. The Lakers, who’ve owned Southern California’s cultural sports identity for decades, finished well behind the Dodgers. Not by a little. By a lot. The LA Times covered the findings in April 2026, and the headline pretty much said it all.

For cannabis retailers in Los Angeles, this isn’t just an interesting sports footnote.

Brands operating in the L.A. market have spent years trying to plug into local sports culture, and the Dodgers’ stranglehold on fan loyalty changes how those conversations go. Dodger Stadium draws some of the highest MLB attendance figures in the country year after year, and a fanbase that large creates real, measurable foot traffic through dispensary doors on game days. Dispensaries in South Los Angeles near Dodger Stadium have reported pre-game sales spikes that stack up against holiday weekend numbers.

The math isn’t complicated. More fans, more game days, more people stopping in before the first pitch.

The Department of Cannabis Control logs retail revenue by county, and Los Angeles County has topped the state in licensed dispensary sales every quarter since the Department started tracking. Tying that consumer base to the Dodgers’ moment in the culture isn’t something the sharper brands are ignoring.

What the Loyola Marymount data actually captures goes deeper than sports preference, though. It’s a portrait of how people across a massive, fragmented county find common ground. The Dodgers have become a shared reference that works across neighborhoods, income levels, and generations in a way that’s genuinely hard to manufacture. The Lakers still carry weight, don’t misread that, but their recent playoff struggles have bled some of the loyalty they’d built over years. The Dodgers have been winning. Winning in 2025 didn’t hurt.

The survey covered all 12 franchises, which means the Rams, Chargers, Kings, Ducks, Galaxy, and everyone else had a seat at the table. Getting nearly 50 percent of the vote in that field isn’t a blip from one good season. That’s something that’s settled into the market.

One West Hollywood dispensary manager told California Bud the shift is obvious from behind the counter. “The Dodgers are who this city is rooting for right now,” she said. “We put on the game and the whole shop changes. It’s not like that with any other team.”

That’s not a marketing claim. It’s a sales observation, and it lines up with what retailers across the county have been saying since at least 2025. Game-day spikes at L.A. dispensaries track closely with the Dodgers’ schedule in a way that doesn’t hold for any other local franchise. Cannabis brands chasing co-branding opportunities, event activations, or even just in-store promotions have a clear signal here. The 12-team survey made it measurable.

Los Angeles has always been a sports town that’s hard to read. It’s too big, too spread out, too full of transplants rooting for teams from wherever they came from. That makes the Loyola Marymount numbers more striking, not less. The Dodgers aren’t just winning among people who grew up in the county. They’re winning across the whole picture.

For cannabis retailers specifically, the 2026 season is already on. Dispensary managers who’ve stocked Dodger-adjacent merchandise or built game-day promotions are watching sales data in real time. The County’s numbers will show up in Department of Cannabis Control quarterly reports, and there’s every reason to expect L.A. County stays at the top.